Such rhetoric, though, is probably designed less for those same youthful audiences than for organizations that broadcast to that generation. It's a register we'd associate more with managers than musicians; the kind of talk designed for television stations. Widely-broadcast media will want tunes with wide appeal.
Hence the horizontal image.
And indeed, although Tai! are a small up-and-coming outfit, they operate with the clear, confident guidance of mangerial staff. They exist between the worlds of small-scale, DIY songwriting and bold corporate practice. The ensemble has just produced a debut album, which can be downloaded for free.
That album's songs, since they're free, are designed to advertise and support a busy performance schedule, rather than produce immediate profit; they're sounds designed to increase a form of visual display. The same compositions are also accompanied by a promotional text, which might be translated into English as follows. It is supposed to increase those work opportunities on stage - with a long list of appealing options to an equally long list of people.
"The new album is like climbing 270 meters up a radio tower - without safety gear! - looking down, and then spilling all your emotions onto the empty space around you. It's that feeling of everything being for 'the first time': it could be surfing, a perfect sunset that freezes time on an uninhabited island, a kiss from Snow White, taking a shot at the World Cup, being showered with champagne as Formula One champion, having your first taste of snake-blood wine, seeing the first smile of your child, noticing your fiance's tears of happiness, or catching the gaze of somebody who really liked your gig!"
"At those moments it's as if you've been hit with lightning... Everything's unusual, frightening, funny, bizarre, scary - and yet incredibly interesting!"
The age range in that paragraph is enormous, all the way from childhood fantasies of Snow White to parenthood. The text is designed to have some form of relevance for almost anybody. We're dealing, in other words, with a extremely wide applicability: a sweeping desire to operate across several generations. Not for a specific group or sub-culture within the marketplace, but for everybody - at least potentially - using the kind of pleasing vagaries that underwrite "Yellow."
The whole article is avaliable here:
www.farfrommoscow.com/articles/kites-tai-a
